Choceur Chocolate ReBrand and ReDesign: “Nobella”
With a rich brand history, and such an artistically sound product, reflecting sophistication, passion and progressive beliefs, the package should reflect elegance, class and modernism. This modernism is to be displayed in a more experimental, artistic manner, as the ethics of the brand mixed with its creative production, are those aligned with new-age beliefs and morals, making for a younger adult audience who may appreciate a more contemporary, abstract approach.